CMO · Partner Ecosystems · EMEA & Global

Motions and metrics for growth.

I'm a CMO-level marketing leader who turns partner ecosystems, AI, and enterprise go-to-market into measurable commercial outcomes. Twenty-five years across Bain, Accenture, and EY — operating at the leadership table, accountable for the full marketing agenda.

Work with me View expertise ↓

Partner Ecosystems · AI in Marketing · Marketing Transformation · ABM · Change & Integration · Commercial Execution · Thought Leadership · Board-level Advisory · Partner Ecosystems · AI in Marketing · Marketing Transformation · ABM · Change & Integration · Commercial Execution · Thought Leadership · Board-level Advisory ·

Selected impact

What this looks like
in practice

Across Bain, Accenture, and EY — where strategy met execution and delivered results.

Partner co-marketing at scale

Built and scaled a partner co-marketing and alliance playbook at Bain — onboarding new technology partners and doubling ecosystem partner marketing engagements through repeatable co-sell and co-market motions.

Bain & Co

Flagship events with commercial intent

Led commercially intentional programming at WEF Davos and COP — designing executive agendas, AI and industry summits, and targeted CXO engagements aligned to priority accounts and open opportunities.

Bain & Co

Marketing ROI the CEO understood

Modernised commercial marketing operating models — introducing quantified ROI measurement with frameworks tracking sourced and influenced pipeline, event-driven C-suite follow-ups, and cost-per-opportunity.

Multi-firm

Global leadership through complexity

Led international teams through multiple acquisitions at Accenture and EY — building long-running thought leadership and partnership platforms that strengthened market position and executive relationships across EMEA.

Accenture / EY

Where I add value

Questions I help leadership
teams answer

If your organisation is working through challenges like these, that is often where I can add the most value.

Commercial impactHow can we use marketing to drive measurable commercial impact?

Messaging & propositionHow do we develop a clear, differentiated messaging proposition for our products?

Content strategyWhat should our enterprise content strategy be — and how do we execute it?

Partner ecosystemsHow do we drive more value from our institutional relationships and partner ecosystems?

Post-acquisition integrationHow do we integrate brands and marketing organisations after an acquisition?

Function modernisationHow do we modernise the marketing function without breaking what already works?

AI readinessHow can we integrate our martech stack and data to be ready for AI?

Brand vs. performanceHow do we protect long-term brand equity while meeting short-term pressure to prove commercial impact?

What I do

Where strategy meets
commercial reality

Six areas where senior teams often need sharper leadership, clearer positioning, and stronger execution.

Marketing Leadership

Senior marketing leadership for complex organisations — easing friction between global strategy and local deployment so execution lands consistently.

Partner Ecosystem Marketing

Turning strategic partnerships and alliance ecosystems into stronger propositions, better programmes, and clearer commercial value across co-sell motions.

Content & Thought Leadership

Creating high-value content programmes — white papers, case studies, flagship thought leadership, and Amazon bestsellers — that build authority and pipeline.

Product & Service Marketing

Sharpening propositions, messaging, and go-to-market content so complex offers are easier for customers to understand, position, and buy.

Change & Integration

Helping organisations stay aligned through integration, restructuring, and broader transformation so change lands with less disruption and more momentum.

AI-led Marketing Transformation

Modernising the marketing function, integrating systems and data, and preparing teams to use AI in practical, commercially useful ways.

Work with me

Board-level marketing
leadership — your way.

I work with ambitious organisations as a full-time CMO, fractional marketing leader, interim executive, and strategic advisor — bringing enterprise-grade strategy with personal accountability for delivery at critical inflection points.

Fractional engagements (1–3 days per week)
Interim marketing leadership during transition or scale
Strategic advisor to Boards and CEOs
Marketing function audits and transformation programmes

Enquire now

Full-time

Actively seeking my next CMO role. Open to CMO, VP Marketing, and Director roles where an organisation needs strategic clarity, commercial alignment, and a leader who can own the full marketing agenda.

Fractional

Embedded part-time marketing leadership for businesses that need senior direction, sharper focus, and stronger commercial traction without a full-time hire.

Interim

Short-term executive cover for periods of change, integration, or accelerated growth — bringing stability, pace, and clear decision-making when leadership gaps need to be filled quickly.

25+

Years' experience

Tier-1 tech partners

EMEA

Regional scope

Board

Level access

Leadership with
technology
fluency.

I have spent 25 years operating at the top of enterprise marketing — at Bain, Accenture, and EY — owning the full marketing agenda, sitting at the leadership table, and being held accountable for commercial outcomes in some of the most complex, matrixed organisations in the sector.

My strongest ground is partner ecosystems and go-to-market strategy — leading alliances with OpenAI, AWS, SAP, Google, Microsoft, and Salesforce, and translating those relationships into campaigns, content, and sales enablement that move pipeline, not just awareness.

I came to marketing through technology. I was writing code before most marketing teams knew what a CMS was. That instinct still shapes how I think — particularly now, as AI changes what's possible in how organisations build relationships, create content, and engage at scale. I have the credibility to make that conversation land where decisions are made.

Partner ecosystem experience

OpenAI AWS SAP Google Microsoft Salesforce

Based in the UK. Actively seeking my next CMO role, and open to fractional and advisory engagements in the interim.

Get in touch

Let's talk.

Whether you're hiring for a CMO or VP Marketing role, looking for a fractional or interim leader, or need senior marketing counsel — I'd be glad to hear from you.

Location

United Kingdom · Available EMEA & Global

linkedin.com/in/katieschung

Availability

Open to full-time and consulting conversations now

Motions and metrics for growth.

What this looks likein practice

Questions I help leadershipteams answer

Where strategy meetscommercial reality